Back in 2015 when I was a first-time author, I had dreams of having my publisher throw me a big book launch, preferably in New York City, with a celebrity-packed guest list. I’d seen them depicted on shows like Castle and heard Kelly Ripa talk about going to such on multiple occasions. Thus, I waited to be clued in about my glamorous night of cocktails and compliments…but my invite never came.
Once I realized the reality of it, part of me was relieved. I don’t like to be the center of attention and force people to buy my book. Meanwhile, a very good friend wanted to celebrate my accomplishment by throwing me a party. I wanted no part of it. Besides my reasons mentioned above, I didn’t want to come up with a guest list or—most importantly—let people spend money on me.
A few months later, though, my research on marketing stressed how productive a launch is. With that in mind, I began to reconsider my stubborn position. Still, I wanted it to be cost efficient to me, my family, and friends, and I didn’t want the hassle of inviting guests.
Hence, we compromised, using my alma mater as the venue to a public launch. I advertised it in the local paper and post office, and we spread the word. To give it a party-like feel, some chipped in and provided finger foods and desserts. Plus, my friend who started it all decorated, transforming the room where I once had lunch.
Concerning the release of Forgetting My Way Back to You, there was no debating; the first launch went so well that we had to have another one. We planned all year, with forget-me-nots as the theme. Our first get was the centerpiece, which featured a forget-me-not scented candle in a lantern and packets of forget-me-not seeds. We also implemented several of the story’s elements in the other decorations and giveaways.
While I’m still waiting on my fancy gala, I’m so thankful for the two great evenings I’ve had so far. We may not have had starlets, best-selling authors, or escargot, but we had beloved relatives, friends, and former teachers set aside their time to come share in my excitement. To me, there’s no better way to cap off a thrilling achievement and start a new chapter.
KarinaBartow.com 